I wasn't expecting to buy Endorsal, because it looked too simple. But the idea behind this tool is great.

1. Share the link and collect a review. (Localization option is awesome!)
2. Automatically show the review on a website. (Condition rules are great!)
3. Play with the visual options of the testimonial box, grid, carousel, wall of love, etc.

Syncing with Google & Facebook reviews is a different (big) thing. Even without it, this one would be useful.

I've already used it on my client's website and she is delighted :-)