I'm using this to help with suggestions on social media posting and as scheduler. But I have played with some of the other features to see how they function. I think this really will be a great tool for any small business owner. I'm still test driving it, but here are my initial impressions:

Praise:
- As far as user interface, this has to be one of the best of all the appsumo deals I've ever tried out. Very clean.
- Marketing Templates are very well thought out - and there are tons of templates with detailed instructions on how to execute. The app does a great job of splitting up the tasks and making the to-do list manageable in the calendar tab.
- Social media scheduler is clean and top-notch. Simple to use and just works.

Suggestions:
- Must Have: Automatic KPI is a must have. It's great you can enter them but it's too tedious and overwhelming. Conceptually, it's a great idea, I don't think most people will do this on a practical level. And if the long term goal is subscriptions, this would be a dealbreaker for me. Finding the right integrations can be endless, but I am thinking google analytics, social media (the ones that allow it) and ecommerce (I prefer woo but shopify is equally important).
- Would be Nice: Since part of the pitch is an AI copywriter, maybe consider allowing us to bring our own API key to use different engines to write out content? Would like to fine tune. Some of the posts I was playing with seemed a little long winded but that could just be because I haven't properly setup my voice.
- Unnecessary but a cool value-add: As one of the big features is a scheduler, a built is link shortener with custom domain would be awesome. Many of the other schedulers have this.