Q: Hey Jarrod, Hope you guys are monitoring on the last day.
Question. If we pick up 2 codes, that means 100K visitors will see whatever evidence we have, but anyone over that sees nothing — right?
Question. If a visitor comes back an hour later, does that second visit count against us? I ask this because some people open a tab on their browser and it sits there for weeks. Every time they start their computer and the browser refreshes, is that another hit on our evidence total? If so, a lot of our inventiry is going to get burned fast.
Question. On sub-accounts, all visits they burn come off our total, right? If I have 100K visits and I have two subs who each burn 50K, I'm cooked for the month — yes?
Question. Can I deploy certain items of evidence to a specific page, not the whole site; or to the home page and another specific page? In example, if I have a testimonial for a training course, I could have it on the home page and also the course sales page.
Thanks.

Chett_Evidence
May 14, 2024A: Hey Sumo-ling,
I'll answer your questions in order:
Question #1: That is correct. When you hit your limit, notifications will stop shopping until the next cycle.
Question #2:. Our tool is tracking visits, not visitors. It's not quite the exact same as a session in Google Analytics, but very close. If a visitor comes back an hour later, it will count as a separate visit. We use that metric because that is how our costs are calculated. Our servers are hit when our pixel is loaded (a new visit).
Question #3. that is correct. You will have a total amount for your master account. However, you can allocate a specific amount to each sub-account. For example, you can give 90k to one account and 10k to another.
Question #4. Yes. There are a number of different ways you can do this.
Option 1: At the campaign level, you can add a display rule to only how that particular campaign on a specific page or set it to hide it from specific pages. This is a great way to make sure different campaigns are firing on different pages. However, even if you don't have notifications showing on a specific page, you are still getting "visits" for people coming to that page IF you have the pixel installed on that page.
Option 2: If you are using WordPress, you can use our Evidence plugin to exclude the pixel from specific pages. This will help you prevent some of the traffic from hitting your visit allotment. You will still want to make sure you are using display settings at the campaign level to ensure the right campaign is firing on the right pages.
Option 3: You can use a tool like Google Tag Manager to make sure the pixel is only fired when you want it fired. GTM is a really robust tool. If you (or someone in your org) is good with GTM, you can do customize who Evidence is shown to. We have a help doc on installing Evidence with GTM and a doc showing how to use GTM to only put Evidence on Desktop, but that is about the extent of our support with GTM.
Based on your questions, it sounds like you are pretty concerned about hitting your limit. At $49/code for a lifetime license, it's a pretty good offer on a tool like Evidence. We have no plans on putting it back on AppSumo, so I'd grab some extra codes while you can. If you are planning on getting 2, maybe consider getting 4-5 instead. If after a month of using Evidence, you'll have a better idea of your usage and you can refund those extra codes if you don't need them. AppSumo gives you 60 days to refund your purchase.
I hope that helps.
- Chett

Verified purchaser
That came across as a good answer to a good set of questions. My thanks to both!