A good looking interface always gives me confidence (it shows the people behind it care as much about its appearance as the product itself). However, that's not always true, but in this case it's deserved. At first, I had some issues (how to get the dynamic text working). But a quick reply from their help team sorted it out for me, and now it's working a treat. The problem is the number of toggle buttons required to activate it. Miss one, and (of course) nothing happens.

This is normal for a complicated piece of software (especially one like this). To get a campaign going, you hit the + button and walk through the 4 major steps starting with notifications. You add a new notification (there are 5 at the moment - all useful - start with Visitor Count - it's the easiest and will help you get started faster - it would have helped my confidence if I'd started with that probably instead of the Conversion option).

You'll see there's an activation button at the top (I thought I'd turned it on, but it turns out I hadn't - that was why I used their help option). The reason for having this is obvious now I think about it. You don't want this activated if you haven't yet fully set it up - but having said that, there is a Save button and a Publish button in the final step - so maybe it's not necessary? - I've been in commercial software for many decades, so I'm pretty sure the devs know every reason for this).

I won't go through all the other steps, since I found the defaults work fine as is, but the most important is the final step called Launch, where you need to click Save, then Publish to make it go live.

Nothing will happen though until you've added the Javascript to your site. If you're using Wordpress then get the Headers and Footers plugin so you can add it to all pages in one go (this you need to do so you can control which pages actually use it within Evidence itself).

My biggest issue was getting the dynamic text to work (for the Conversion notification (where you get the little banner popping up to say "Jane from the USA just bought such and such". But I had it right all the time - just forgot to toggle on the Acitvation button for that particular notification.

One note though, you need to add the dynamic fields manually (they're picked up automatically when you tell Evidence where your form is - but not added to the visual notifications until you add the 'shortcode' to the text (eg. {{Name}} from {{city}} etc.).

I started with 1 code to test it out, and just bought another 2. Well impressed with this and its potential.