People just glazing at this will see yet another image optimizer … but there is where they go wrong! Given the scope of SWIS Performance and the trajectory this is setting the entire product and EWWW on, this is a plugin bundle and on its way to rival products like WP Rocket in the future.

My concern lays only in the marketing, branding and design and I hope they will scale it accordingly and use some funds to get the word out there more (influencer, more videos etc.) and specially the modernization of the webpage/backend. The product itself is rock solid and easy to deploy. Offloading images and assets to Easy IO accelerates even cheap hosting packages into the upper 90ties on benchmarks. It's true that there is more and more specialized hosting out there that offers integrated solutions (caching, hosting etc.) but I still got clients and projects on cheap/regular hosting and/or some clients that are not willing to pay the hosting premium for dedicated WP hosting solutions.

Furthermore, apart from the sheer optimization gains, there are many tweaks that SWIS Performance allows for, and using it feels like one of these programs unlocking hidden gems on your local operating system, but in this case, for performance optimization on your WordPress page.

Bright future, founder with soul & heart at the right place... and I am full-stacking this one!