EWWW Image Optimizer

Accelerate your site speed and boost SEO rankings by optimizing your images with a click of a button

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Slow-loading pages require more patience than Elmer Fudd trying to hunt for Bugs Bunny. (“Ehhh, what’s up with this site, doc?”)

At best, you’re dealing with frustrated customers, and at worst, high bounce rates will leave you with no customers at all.

Create web pages that work smarter—not harder—with a tool that compresses and converts images without compromising quality.

Introducing EWWW Image Optimizer (IO).

TL;DR

too long didn't read
Automate your site’s image compression and conversion for optimal aesthetics on any browser or device
Alternative to: WP Smush
Use image scaling to save storage space and optimize site speed without sacrificing quality

At-a-glance

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Integrations

Overview

EWWW Image Optimizer improves site speed, bounce rate, SEO ranking, and user experience through site image optimization.

Site speed is the bread and butter of the internet—and bandwidth limit is the toaster burning it.

EWWW IO is a platform that gives your site all of the most vital site speed optimization tools in a single integrative package.

You can level up your site by automating image compression, adjusting CSS/JS, and utilizing speed hacks for high-quality digital images that load quickly.

Site optimization stats

View space-saving metrics and your optimization score on the EWWW IO settings page.

Optimizing images to suit every visitor’s screen sizes is harder than keeping up with viral TikTok dances.

Thankfully, EWWW IO’s Lazy Loader functionality autoscales images on your site to the most ideal size for any user’s screen to save them bandwidth.

By enabling this feature, you can drastically reduce the load time of your site and improve user experience.

Lazy load toggle

Enable lazy load and automatic scaling to save users bandwidth and wait time!

It may have been a while since you last adjusted every photo on your site.

That’s why EWWW IO offers a dose of spring cleaning for your site’s media files. ("Mmm, smells like roses and Lysol.")

The plugin has its Bulk Optimizer tool, which can compress every image on your site at once with just the click of a button.

EWWW IO enables you to reach images stored in any folder on your site, including custom folders from plugins, saving you tons of storage space.

Media bulk optimizer tool

Use the Bulk Optimizer to scan and compress images across your active theme and configured folders.

Trying to load pages with unoptimized images can feel like spectating nine innings of baseball with a bad team. (“Can’t we go home? We already know how this Diamondbacks game will turn out.”)

EWWW IO understands this and offers the SWIS Performance plugin, which features caching for pages, automatic Google Font optimization, and other speed hacks.

The plugin lets you take advantage of various CSS/JS optimization tricks to control page files.

By implementing EWWW IO, you can slim down your page weights using the most impactful site speed hacks.

Settings for site speed

Tap into the SWIS Performance plugin with caching and other speed-boosting hacks for a faster site!

If a user can finish microwaving a bag of popcorn while waiting for your site to load, they probably aren’t coming back. (“Bad Movie Tuesday > this blank page.”)

By easily optimizing your images, you’ll have a site that better scales and converts—making your business more successful and profitable.

Start compressing your media files to send your fast-loading, high-quality site speeding up the search engine rankings.

Get lifetime access to EWWW IO today!

From the founders

September 20, 2021

Hi Sumo-lings 👋 I’m Shane Bishop, Founder and Head Wizard of the EWWW Image Optimizer.

Did you miss the original LTD here on AppSumo? While that ship has sailed, we’re back with another LTD for all of you! The pricing may not be quite as ludicrous, but it’s still a bit nuts :) Now, back to our regularly scheduled programming...

I built the EWWW IO plugin back when easy to use and reliable image optimizers for WordPress were mutually exclusive terms.

I wanted to make a plugin that anyone could use to make their site faster, and we strive for simplicity in an arena that is fraught with complexity. But for the folks that like to tweak every little thing for their workflow, we have Ludicrous Mode to make sure you can get your site to Ludicrous Speed :) 🏎

Whether you develop client sites or are just building a site for your own business, you work too hard to let images and other resources slow down your site(s). Slow sites mean less visitor engagement, and no one wants to work hard on a site just to have it bounce their visitors on to the next search result.


🧐 Why EWWW?

EWWW IO delivers all the top optimizations to tame your images along with our SWIS Performance plugin to tackle every aspect of site performance. SWIS includes all the tools we use on our own sites: page caching, JS/CSS optimization, Google Font optimization, and even the ability to unload JS/CSS resources on specific pages or sitewide.

With our commitment to customer support, we’ve already helped over 900,000 sites make their sites faster, and we’re excited to bring you this LTD bundle that includes unlimited image compression and plenty of bandwidth.


❓Speaking of bandwidth, what’s that about?

The bandwidth is the amount of data transfer used on our image-optimizing CDN to deliver your images to your visitors. You’ll be able to view your usage from your account, and we include overage protection to keep your site running 24/7.


❓Is it really “Unlimited Images??”

With the Infinite plan, you get unlimited access to the Easy IO CDN with Unlimited CDN images & 25k API Flex Quota.

You’ll notice when you log in there’s a “soft quota” on your account. This is a “speed bump” that helps us keep usage and server load under control, so if you can wait until next month to compress more images, great! If not, just let us know and we’ll see what we can do.

To Infinity and Beyond! 🚀


After 9 years, it’d be tempting to think “hey, we’ve done a ton for site performance, let’s just call it good…” But that’s not how we roll, and so we have a host of ideas, many from folks just like you. Suggest your own ideas, vote on existing suggestions, and see our roadmap at https://feedback.ewww.io

We’ve already helped thousands of Sumo-lings make their sites faster, so join us today, and make all your wildest dreams come true! Okay, maybe not THAT dream, but the one about making your site faster without melting your mind? Yeah, we got that :)

Happy Optimizing!

Shane Bishop

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Questions
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Questions & Reviews

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Showing 5 of 217 questions

Q: Can EWWWIO optimize my site if embed images are hosted elsewhere such as an image hosting website?

How does that work? Does anything depend on hosting servers?

103728664683632161523PLUSJun 29, 2024
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Founder Team
Shane_EWWWIO

Shane_EWWWIO

Jun 29, 2024

A: EWWW IO includes two optimization methods, so you can use just one or both of them:
Compress API is the traditional method for optimizing the images hosted on your server. Your images are sent to our server, optimized, and then sent back to replace the originals.
Easy IO CDN optimizes images on-demand as your visitors view them. Images get copied to the CDN (as needed), optimized, and cached on the CDN system.
Both support various cloud-storage providers like Amazon S3 and GCS.
The latter, Easy IO, has a newer feature that allows you to deliver assets (images, JS, CSS) from additional domains which would allow you to optimize images hosted on your site AND those hosted elsewhere. It does depend on how those images are delivered. For example, if they are fetched via JavaScript, then we can't modify the URLs. But so long as the image URLs are contained within your site's HTML directly, Easy IO can deliver and optimize them.

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Q: I have the free version of EWWWIO on my WP powered directories.

Prior to that I have been off loading all images to Amazon S3 with WP Offload Media plugin. For new image uploads I am getting "File not found" errors when l go "View Optimized Images".

Is it just a setting to make EWWW work with offloaded images?

Adrian_fCMOJun 20, 2024
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Founder Team
Adam_EWWWIO

Adam_EWWWIO

Jun 20, 2024

A: If you don't have local copies of your images, that is normal behavior and nothing to worry about. The plugin just can't find a thumbnail to display there.

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Q: How does this compare to WP Compress?

What are the differences in what these two programs do?

110283090513755260303PLUSJun 28, 2024
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Founder Team
Shane_EWWWIO

Shane_EWWWIO

Jun 28, 2024

A: I've not used WP Compress, so I can't speak to their actual results or support. But on the surface, it looks pretty similar to EWWW IO, so I would fall back on our general "comparison" advice. If you're using WP Compress and happy with the results, stick with it! Otherwise, give EWWW IO a try, and you've got two months to make sure it works for your site. Plus you'll have us to help you if you encounter any snags!

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Q: Is this a Wordpress plugin ?

Would it work on static web site?

huzairi0Jun 27, 2024
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Founder Team
Adam_EWWWIO

Adam_EWWWIO

Jun 27, 2024

A: The plugin is built for WordPress, however there are some PHP options if you are up for it. You may be able to use our PHP CLI tool: https://github.com/nosilver4u/ewwwio-silo or integrate our PHP library for the Compress API: https://github.com/nosilver4u/ewwwio-php Or you can possibly enable our EasyIO CDN service, if you are so inclined: https://docs.ewww.io/article/115-exactdn-easy-io-api

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Q: How many servers (PoPs?)

do you have in the US and Europe on the CDN?

Luke.I.Jun 25, 2024
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Founder Team
Adam_EWWWIO

Adam_EWWWIO

Jun 27, 2024

A: Hi Luke.I.,

Our backend CDN is BunnyCDN. You can find a list of their servers here: https://bunny.net/network/

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