I've used several other image optimizers and never tried Ewww before researching it and install the free version. I found Ewww did a great job of image optimization and the $99 LTD will save me a lot of money. I rarely have done reviews in my decade or so of using AppSumo, but this is such a great deal and the plugin worked flawlessly and helped me achieve nearly perfect results with Google Page Speed Insights (95 on mobile, 98 on the desktop) and GT Metrix (all 100s) that I felt I owed it to them to share my experience. If you use WordPress, don't sleep on this deal. Thanks to the developer. I sincerely appreciate this deal and hope you exceed all of your sales and awareness objectives with this sale.