The concept of this app, which aims to create ecommerce websites akin to Shopify, is commendable. The idea of providing a platform for users to establish their own online stores is not only innovative but also timely in today’s digital age.

However, the app does pose a bit of a challenge in terms of technicality. It requires a certain level of technical knowledge to navigate and utilize its features effectively. This could potentially be a hurdle for users who are not as tech-savvy.

Moreover, I’ve encountered numerous user interface (UI) issues. These issues, while not insurmountable, do affect the overall user experience and could deter potential users from fully exploring the app’s capabilities.

The most significant issue, however, lies in the product import functionality. Given the nature of ecommerce, the ability to smoothly import products is crucial. Unfortunately, this app seems to struggle in this area, which could significantly impact the efficiency of setting up an online store.

In conclusion, while the app holds promise with its good concept, it would greatly benefit from improvements in its technical usability, UI, and most importantly, its product import feature. With these enhancements, I believe this app has the potential to be a strong contender in the ecommerce platform market.