When you first login, it seems like this is a sophisticated tool with the potential to be great but then you start playing around and realize how many issues there. For example, I did an SEO audit and the pages it audited were admin pages (eg: mywebsite.com/wp-admin/plugins.php) instead of the public facing pages. I tried to write an article but there's no way to get past the second step because there's no place to enter in the topic. When I did keyword research, there was no export option. There are overflow issues so the content is running off the screen etc...

On top of that, the tool feels overly complicated. It has a modern looking UI but the pages are way too busy, it makes my eyes glaze over looking at them. The fact that they decided to do a big rebrand the day after their deal launched and the next to non existent customer support here on Appsumo makes me nervous too. I wish these guys luck but I don't trust them to stick around for the ride.