The product has a lot of potential but is missing some key features needed to sell items online.

First, it doesn't allow you to properly calculate sales tax based on the state where the buyer is located and where nexus occurs. You can set tax to one value but often it needs to be calculated based on the buyers location.

Also, in many cases a key requirement to be profitable is the ability to upsell, downsell and allow post purchase items to be offered. So if you bought A and B we can now sell you item C.

Coupon codes and landing page popups are needed and I can't see anyway to swap an email for a coupon that expires. I am looking forward to seeing the roadmap include these items and in particular some kind of web function callback so I can add functions from other sites.

Payment is limited to Stripe, Paypal and banks. Unfortunately, Stripe is very unhappy with digital products and Paypal is kinda OK with digital products but both are known for freezing funds. So if we could add our own merchant account that isn't digital product unfriendly that would help a lot. No point in loosing funds to frozen accounts.

Finally, I need a way to add my Google analytics or 3rd party tracking. The dashboard needs to play nice with others, that should be an easy fix. Just let me add some Javascript to the landing page and checkout so I can see what leads and sales sources are working before I keep spending money on advertising that is ineffective.