So here are my thoughts after a few days of use:
PROS
The tool is really clean and the colours are appealing.
I like the fact you can either have inline fields appearing one at a time or have the whole form on display.
Being able to move all company branding is a big plus.
CONS
Not all the settings are in the most instinctive place. For instance when you change the design settings you are faced with an empty screen and have to scroll down to the lower half of the page.
Looking on YouTube for a quick overview video found the only videos were 12 years old. This was really off-putting and almost made me reconsider the purchase.
Given the app is at least 12 years old, it doesn't seem at that level of development but much newer.

I am interested to see if it will continue to mature and develop or remain the same.