Goodness Gracious! I must have missed this the first time around, or maybe I didn't recognize what it was and why I needed it. But Black Friday to the rescue. This time it caught my eye.

I've been doing things all wrong!

First, the bot: My old bot took hundreds of hours to get it where it is. Creating branches, loading in content, programming responses. And it still couldn't figure out what to say. THIS bot crawled my site, my FAQ, my blog and everything else I pointed it at. Then it cross-indexed everything and 15 minutes later it was at work on my site answering questions and referring users (cross promoting) to other portions of my site for more information.

Second; In the process of crawling my site, Frase came back with a series of reports about holes in my content. Sometimes it was a page that needed to be punched up with some additional keywords and in other places it was ideas for new content that meshed with what I have, while being what people are asking about at the same time.

Finally, third: The research engine is AMAZING! Put in a keyword(s) and out pops sources, links, examples and annotated ideas for all kinds of new content. Whether I have a topic in mind or whether I am looking for inspiration, when it comes time to blog, it would take me years to use just the stuff that is there now, and in just a few hours of using Frase, I am seeing new content appearing already. The Everlasting Gobstopper of content.

DO NOT MISS THIS THING!