I took on this deal thinking about content analysis and how Frase could assist giving me a quick overview on what others are writing about similar subjects. It does this part of the job as promised.

With the introduction of the 'SEO-addon', this product however has turned into crippleware. Almost all functionality is blocked by an annoying popup to get the SEO-addon.

I do understand that the deal on AppSumo did not include all features of the AI-rewrite, but why not simply hide all buttons that we cannot utilize? Oh - I know - it is to put it right in our face that we should pay a monthly fee to not be annoyed with clicks on non functional buttons that trigger a popup.

Then the next iteration - proudly presented with a video - Frase can now generate content from your outline. Hit that button - it thinks a long time and then... oh jay.. again that popup. Okay.. so what about the original functionality.. it is gone from the shortcut menu, we now need to click on the 'AI writer' menu (which as per above is NOT functional) and then click on 'templates' to find parts that do work. UI joke.

So the short of it - Frase does what I wanted it for, but it is an UI trap with buttons leading to upsell their 'SEO addon' (which includes the AI-writer). Not impressed. Please rethink the UI so it works just as well for a workflow without the SEO addon as with it.