TLDR: I plan on using Frase to replace a lot of work I'm doing manually.

I'm working with my wife to build up a candle brand outside of my day job. It's a crowded space full of giant brands and thousands of craftsmen who all have websites. Our way into the market is content. It's clear that Frase will help me ideate content, create topics for content silos, and get more done. Since this is a side project, I need tools that are low cost, high impact. I don't have the budget to even think about Clearscope, Topic, or MarketMuse. I tried SurferSEO but was able to replicate its features by myself for free in about the same amount of time.

All in, Frase is now my go-to content creation portal. It's outlines and question generation will save me hundreds of hours as I write bigger and better content than our competitors.