I don't work for FunnelDash but can explain a little from being on the inside of the account area.

Yes, it is a system to help sell FB ad campaign audit and management services to other companies on Facebook. You do that via offering FB ad campaign audits which are super simple to set up and customise. These audits are basically dashboards that you customise that pull data directly from your (or your client's) selected FB page ad accounts.

It's a drap and drop dashboard that you customise according to specific campaign goals.

When it comes to presenting an audit, there's mention at the moment of a system of exporting, but it's not there yet - you basically screenshot your dashboard and create a PDF with notes. You could also run a zoom with a prospect and share the screen of the dashboard to talk them through what you have found and what the recommendations are.

The simplicity of marketing, setup and ease of onboarding prospects into the Fb ad campaign audit dashboard is really the crux of the whole system.

They provide messenger funnel templates to use for marketing the FB Audits - then a clear path (via video lessons) to onboarding clients to FB ad campaign management services they teach you to offer.

There's nothing left out in getting you from a to z. You have step by step instructions on how to set up, market and conduct an FB audit, and how to step prospects from a free audit into monthly FB ad campaign management contracts - either done by you or done by someone else on behalf of you for your clients.

If you only want to do the FB Audits and get someone else to do the work of FB ad campaign management, they help with that too (they have providers that can do it for you - you pay them, and the client pays you)

Basically, the FB ad campaign auditing part in FunnelDash is something that would be ongoing for a campaign - it helps refine the effectiveness of FB ad campaigns according to your or your client's goals.

It seems FunnelDash is doing it as well themselves - I get the gist they have clients that they use the system for as well.

In essence, this is for anyone who wants to provide FB ad services starting with FB ad campaign auditing (in FunnelDash) as a prospect lead generating tool (and as a stand-alone service), and progressing to FB ad management (done in FB but with help from FunnelDash with lessons and weekly coaching videos).

Alternatively, FunnelDash can simply be used to audit your own FB ad campaigns to help you get better results according to your campaign goals