Q: AI features
Is it possible (now or in the future), to create actual copy of the landing page for a prospect using AI?
As far as I understand now, we simply use dynamic variables to replace name, industry, website, etc. something that dozens and dozens of tools do already in one way or another.
What would make this tool interesting if AI can create actual copy tailored to the prospect and input into the landing page, are you working on this?
Thanks
Sam_GenPage
Sep 2, 2024A: Hello there, and thank you for your very relevant question.
This is something we are working on as we speak. More specifically, we are building features that would allow users to input prospect's LinkedIn profile (and more) which GenPage would crawl to create AI-based personalization tokens on the pages such as ice-breakers.
This is high-up on our roadmap priority and we are hoping to bring it to you guys by the end of the year.
Cheers,
Sam
a72dee339f574ec7b4ce06b4a6b8afffHmmm while this sounds interesting it seems the current value and utility is relatively low... placing {{name}} or {{company}} on a landing page (are there any more variables?) is hardly going to drive a big bump in conversions... similar tools have been around since 2016/17
GenPage also updates the branding of the page to your prospect's brand identity. Additionally, you can input custom Loom videos to add another layer of personalization to your page.
We're also the only tool built from the ground up for cold outbound, so while I agree there are other landing page builders on the market GenPage still takes the cake on the UX for this specific use case.
As for the conversion rate, we see the improvements first hand and are firm believers that personalized landing pages can be a key driver in better conversions when implemented appropriately. Our customer data shows improvements of up to 10X on reply rates when using GenPage vs when not.
Thanks for the reply. I signed up for the free version to test and I see it's possible to add custom variables but I see only the 4 default ones. How do we add more custom variables? Can we then match them with CSV column headings and populate each landing page with our data?
Yes that is exactly correct! When you import a CSV file with your leads data you will have the option to create more custom variables on the mapping screen :)
Sam, I think I missed that, makes sense! Follow up Qs if you don't mind
1) You said in your pipeline is AI copy based on their LinkedIn, correct?
2) Are you not planning other uses of AI, e.g. their LinkedIn or their website + description of our services = custom pitch? I could do this in Clay now and import, but having done this directly inside the tool would be great
(rest in next comment)
3) Will features like #1 above be BYOK so we're not restricted by some arbitrary number making it unusable for LTD customers?
4) You don't have many reviews here, why do you think Genpage is not getting tracking on AS? Are you considering making some changes?