Q: Links and Spam Filters
Hello,
Your solution would work nicely in our cold outreach strategy. How do you address the spam filter issue for cold outreach when including a landing page link? My assumption is your clients run the first couple of emails in a sequence with text only, and then add a landing page link either after the initial email, or two make it in the inbox, after which it would be safe to include a link.
Sam_GenPage
Edited Apr 21, 2025A: Hey there - great question, you're on the right track!
We usually recommend teasing the landing page in your first email to spark interest, and then sharing the actual link once the lead replies. This tends to feel more conversational and helps with deliverability.
That said, if you’re running smaller, targeted campaigns (around 150 - 200 emails per domain per week) and following good deliverability practices, it's fine to include the link upfront. Many of our users do this without seeing any negative impact.
Hope that helps!
Cheers,
Sam
sheldon.samfordPLUS
Verified purchaser
Excellent suggestion. The CTA in the initial text email will have a follow up with the landing page link! Have you considered attaching a gif with the link as an added feature?
Yes - That's already possible. GenPage generates a custom thumbnail GIF preview of the page to embed in emails :)