Sending every prospect to the same generic page has never made much sense to me. GenPage lets you tailor landing pages to the specific prospect, ad or keyword, so the message connects with what brought them there. That’s the part I see real value in as a business owner.

The heatmaps and session replays add another useful layer, you can see what people engage with and where you lose them. Personalise the message, see how people respond, then improve it. That’s a sensible approach to marketing.