GetResponse is primarily an email automation software with additional tools such as SMS marketing, push notifications, a funnel builder, a webinar builder, and ad automation.

The software boasts a massive suite of tools to grow and nurture your email list. Use popups, forms, and landing pages to grow your email list and the autoresponders and broadcasts to nurture subscribers.

You can tag, segment subscribers, and send highly personalized emails based on subscriber behavior, and it can even score subscribers based on their activity and behavior.

There’s an AI-powered website builder and a conversion funnel builder to help pair your email marketing with a robust funnel. There’s also ad automation to help you create and manage ads and generate traffic.

You can also create sales pages and online stores to convert the traffic and generate revenue. There are also features such as product recommendations and one-click upsell pages that will increase your average order value (AOV). You can even accept payments via Stripe, PayPal, and Square.

GetResponse lets you add a chat window to your landing pages and a chat button to your emails. This makes it easy for you to communicate with your customers when they have questions about making purchases. You can customize your chat window to match your website design.

To help you generate maximum sales from all the traffic you generate, GetResponse also offers a webinar builder. You can use it to run live webinars with up to 1,000 attendees. The webinars can have up to three presenters, and you can also store up to 20 hours of recordings. You have the option to run evergreen webinars too.

The software offers detailed email analytics that helps you make better marketing decisions and improve your conversions.

Key features

Grow and nurture your email list with email automation
Segment leads by actions and behavior
Build websites with AI
Create funnels with funnel builder
Create and manage ads
Accept payments via Stripe and PayPal
Add live chat to your landing pages
Run live and evergreen webinars with the webinar builder