A: Hi Sam, great question.

In a small company usually there are a few people with too many hats on them. Accordingly, the "marketing person" may have everything from lead generation, to content marketing, to email marketing, to social media.

GetSocial, in that scenario, is helpful to facilitate and automate a lot of manual work that the 'marketing' person has to do.

For example: if you're running a blog or any content operation, GetSocial automatically analyzes which of your content is driving shares, referrals (visits from shares) and conversions (whatever they may be for your business). That is insights value for the content manager 'hat'.

After that, we can provide automated alerts so the marketing/management teams are aware of any interest spike in their content. This can provoke campaigns or sales outreach with that content that has proven to be converting to your business.

And on the social media side of things, even if you're running a Facebook page with a small (yet loyal) followers base, you can automate a lot of the distribution work (for example 3 posts per day) and have the system decide what should go onto Facebook to drive the best/highest traffic possible.

This will give more time you business owners and 'too-many-hats' folks to work on their growth strategies .