GetSocial nearly sneaked under my radar and is probably sneaking under others too. It hasn't garnered the attention it deserves, so I wanted to post this short review in case it helps alert others before the deal finally ends and it's too late.

Their client list is very impressive - Fujitsu, MTV, Forbes, Adobe, WWF and more which reflects the maturity and professionalism of the team and service provided. And the app is very polished indeed with the ability to provide a central command centre overview of the all the social stats and performance of the content on your websites - as well as their beautifully designed social share buttons and tools which we are all familiar with.

The ability to set up a number of websites - depending on how many codes you get - and not have to mess around with WP plug-ins is a great benefit too. GetSocial works on non-WP sites.

The webinar - which is short and very informative - explains more about the dark social aspect. On average, only 20% of shares on a website come from the social buttons. Copying and pasting of URL's accounts for much of the remainder and so GetSocial helps you to understand where all the other traffic is coming from. And it's not 'direct traffic' as Google Analytics would have you believe. Understanding this otherwise 'missing data' can help inform your content strategy i.e. what is working and where it is gaining the most traction.

I am planning to develop a few sites for a content publishing business model which will benefit from having a better, more granular understanding of what works with GetSocial being used to provide a detailed and consistent analysis across them all.

Webinar - only c. 40 mins:

https://www.youtube.com/watch?v=CxbOMCBCn4c

Purchased 3 codes which I think is great value for the extra tools and capacity provided.

Thanks to GetSocial and Appsumo and wish the team well going forwards.