I could be persuaded to add on a few tacos if this software more closely resembled reality of small business. This is what I do for a living: I am a business advisor/ broker for small to lower mid-market sales, M&A, franchising, valuation, etc. I see hundreds of small businesses in a year - which is why I thought it might be nice to plug some numbers in and get some actionable intel w diagrams.
This only works with QBO and Xero at the moment (additional integrations coming). Many of my clients don't use either.
This puts multiple companies into the same gini spreadsheet on different tabs. This could get messy for someone in my position with $15-$20MM in small businesses in my pipeline.
This uses public company comparables - which are a poor fit for privately held business models.
The EV/EBITDA valuation method valued one of my client companies with $216k top line sales and an EBITDA of $13k at $332k+. The value of this business (minus inventory, FFE, and leasehold improvements) is at best a 1.81 multiple of EBITDA +/- 15% or $27k. That owner would get the wrong idea from this software about what their company is worth if they used it.
EV/Sales method shows this pizza shop to be worth over $1.3MM. One could buy 10 pizza shops for that price.
Few small businesses are issuing stock or even raising capital. Many are lucky to have a working P&L and balance sheet. Often I or one of the accountants/CPA's I refer work to would have to reconstruct books and records for main street businesses from bank statements, tax filings, and/or excel spreadsheets.
On the flip side, few businesses that ARE actively doing road shows to raise capital and/or issue stock are still using QBO or Xero.
This product has SAAS business models built in and it might be targeting SAAS startups wanting to do venture and/or sell publicly, but to lay comparable companies like Citigroup, Meta, or anything else from NASDAQ or NYSE up against most privately held small businesses is apples and oranges.
This product attempts to do something that could be useful, but for me, this one misses the mark.
Cudos for the automatic conversion of QBO data into Google sheets, the color coding and for the macros behind templates. I liked the ease of which I could see some results. It should be noted, however, that Google sheets are not the most secure or privacy friendly place to store potentially sensitive data. & the transfer / manipulation of that data is black box. It would be good to know where else this data might live as it is copied from QBO into Google Sheets - and and how business owners could protect their data once copied.
This is not something I'd knowingly subject my clients to.