As someone who has built several websites, forms are always a bit of a frustration. I have used several form builders to help - I mostly now use CoffeeCup's Web Form Builder for my projects. Seeing this as an alternative, I was exited to give it a try!

Pros:
-There are a lot of options you can do with this builder - I especially liked the Conditional Logic Options and it gave plenty of robust scenarios that you can use for your forms!
-The UI is fairly intuitive, drag and drop is pretty simple, to move elements around is fairly easy as well. While it is a bit "crowded" with options running along both sides of it, I am glad that there are a ton of options to create most any form you want.
-This builder allows transparent backgrounds (under Custom - then you need to select background colors and move the opacity slider). This is nice for adding to sites that already have a design (which would be my primary purpose).
-Form auto-updates with changes as you update the form. Once it is embedded into your site, you don't have to keep re-embedding it with any changes (the links/id stay the same).
-Security features are built into the builder so they are easy to implement into your form.

Cons:
-When embedding a form it shows a login bar above the form which is unsightly (even when you don't have the login method checked).
-If the content area the form is in isn't "tall" enough, the form adds a scroll bar within the form instead of just extended the content area - it would seem I would have to add a bunch of blank paragraph tags in the page for the content area to have the space already there for the form.
-This is a subscription vs. a LTD - while I understand that helps to cover ongoing development/storage/etc. I am not a big fan of adding another subscription (even though it is incredibly discounted) to my overhead. By using this it pretty much strongarms you into constantly paying for the subscription - otherwise the forms you have created an implemented would no longer work (to my understanding). I will have to play with this more and see if it is something that I will use more than CoffeeCup's Form Builder to decide on the yearly subscription or not.

Overall, this is a great web-based form builder. It is pretty easy to use, it has a multitude of features, and it will be neat to see where future development takes it! If you are looking for an easy way to build and implement forms across a variety of platforms, and you don't mind an ongoing yearly subscription fee, this definitely is something to check out!!

***As part of the AppSumo Early Review program Beta, I received this deal for free in exchange for an honest review.***