Often times watching someone teach something technical like Google Analytics is a good lullaby to go to sleep to. Jeff is different, he obviously really cares about his material and it shines through in his course. He's a great teacher! I figured I might be able to skip the beginner section but I'm really glad I did not. Jeff's videos contain absolutely no filler just straight to the well presented content that will make you much faster in Google's interface and gift you with the ability to know what you should be doing in the first place!