I've been using Google Analytics off and on for the last ten years for a variety of businesses, but I've never truly felt like I had a firm grasp on both the simplicies and complexities of Google Analytics until I took Jeff Sauer's course! His GA course taught me so much about the benefits of Google Analytics for ecommerce websites, how to track New vs Returning revenue, how to make sure your funnels are optimized for conversion, so many different things. I'm excited to have access to his online course to be able to review it whenever I need to, and will definitely refer his course to any small business owner or digital marketer who wants to take their Google Analytics reporting to the next level!