Google Analytics is a digital analytics platform that allows businesses and marketers to collect data from websites and apps to create reports and get insights into their business.

Almost anyone selling online or marketing a business can leverage Google Analytics’ comprehensive features and tools.

SEO specialists can use it to monitor the number of visitors, and online activity brought to their website and measure the success of their SEO campaigns. Lead generation services can collect user information for sales teams to connect with potential leads. Ad managers can better use GA to align their online advertising with user interests. e-commerce businesses can use it to track digital analytics to understand their customers’ online purchasing behavior and better market their products and services.

Google Analytics gives you a 360-degree view of everything happening behind your website or web application.

It lets you track the visitors to your website, where they are coming from (Google, YouTube, Facebook, etc.), how long they spend on your site, what pages they click on, their age, whether they are male or female, their city or country, what language they speak, what device they are using, and much more.

These insights allow you to track and understand what online behavior or actions led to purchases and use that data to make informed decisions about reaching new and existing customers.

Need to know where most of your customers live? Analyze the geographic sales on your online store data to understand whether people in certain locations are buying a specific product and then launch additional advertising campaigns for the product in those areas.

Unsure about friction spots on your website? Use intelligence and anomaly detection analytics to understand how users progress through their online shopping cart. This can allow you to see if users are having trouble with a particular step on your website, and you can make changes to the site to solve the problem and eliminate that friction.

Can’t decide which campaigns are worth investing in? Collect and analyze data from your online advertising campaigns to determine which ones are most effective and expand those marketing efforts.

Google Analytics features can be pretty overwhelming. So, the best part is that you can customize the dimensions and the metrics you get reports on. This allows you to eliminate the metrics that are not important and focus on the ones that help you make better decisions.

Key features

Easy to use and beginner friendly
Get a variety of metrics and customizable dimensions
Email-based sharing and communication
Access tools for data visualization, monitoring, reporting, predictive analysis
Intelligence and anomaly detection
Seamlessly integrate it with other tools and platforms

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