Gravity Forms is a WordPress plugin that creates professional forms to capture leads, receive payments, and automate your workflows.

With Gravity Forms’ user-friendly interface, you can create custom forms within minutes.

Either build from a blank slate or use one of the pre-built templates. This nifty plugin offers a spectacular range of forms, from contest entries and gift certificates to donations and event registrations. Easily drag and drop form fields within the visual editor.

Gravity Forms ensures that your forms are going to the right places. With conditional logic, you can create rules to dynamically display or hide fields based on what users input from another field. Gravity Forms’ email logic lets you configure complex email routing for notifications based on what they select.

And with data routing, you can quickly route form submissions to different places, such as your CRM or email marketing platform. This optimizes information flow between different departments, eliminates silos, and aligns every team member across your business.

Incomplete forms, whether caused by incorrect data, missing information, or spam bots, are meaningless at best and frustrating at worst.

Prevent these mysterious submissions with field validation, a feature that automatically determines if the inputted data is correct before users can proceed to the next step; and Google reCAPTCHA v2 & v3, which blocks spam and bot invasions.

Better yet, integrate Gravity Forms with Akismet for an extra layer of security.

Long forms turn away users. Offer them the option to save and continue from any point. Or, break your forms into multiple pages to improve usability, retention, and form completion.

Not to mention, you’ll also have more valuable data for the marketing and research team. And speaking of valuable data, give users the option to upload files like photos and documents to your forms.

To make the most out of Gravity Forms, check out its certified add-ons. These premium features include a form-to-PDF converter, chart generator, image enhancements, page transitions, and nested forms, a tool that creates forms within forms.

Key features

Drag-and-drop builder
Email logic
Field validation
Save & continue
File uploads
Data routing
Conditional logic
Google reCAPTCHA v2 & v3
Anti-spam
Add-ons (e.g., convert to PDFs)

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