A: Campaign Groups in Grower are where your marketing activities come together. They act as containers that hold all the digital marketing channels, budgets, and efforts focused on specific products, services, or business objectives. Think of a Campaign Group as the strategic foundation for a marketing initiative, helping you align your objectives, target audience, and resources in one place.

Data connections are your ad accounts per channel. For example, Ad account A from Google Ads is considered a data connection.
When creating your Campaign Group, you can associate 1 account per channel with your Campaign Group in order to visualize your data and track your performance across the different platforms.
Marketing Planner: you have access to all the planning features without any restrictions. What is not included is the Media planning and AI content creation features which are in adding soon.

You have access to all of Grower's reporting features and the ability to customize dashboards is an enterprise feature currently. However we built the platform to avoid vanity metrics and give you just about the metrics you need to make the right decisions.

With tier 1, you get 1 data connection - so you can connect 1 Ad channel (LinkedIn Ads, Google Ads, Meta Ads or Snapchat Ads). If you run your ad campaigns under the same ad account, then you can definitely do it within Tier 1. Additionally, you'll be able to create a Group (representing a cluster of activities) for each of your products, to get visibility over each separately.