I was really wary of taking this up because of several reasons. One was that it was on Radar, which is not covered by as much security as a Select Deal. Second, it was priced at a level which is pretty much above the average pricing of starting‑tiers on AppSumo. And third, it's a relatively new company, and I had my misgivings about it.

But after talking to the founder, Jasper, here and on his Discord channel, things started becoming pretty clearer. I went through their website, which gave a good inkling about the features of the software, but more importantly their YouTube channel really gave me a strong peek inside what this software is and what it could do.

SEO, along with GEO optimization, is not a secret anymore. Tools to optimise for it are flooding in every week and most have almost similar features. But I was looking for a tool that does not take my position as a writer and puts itself at the center. I was looking for a tool that helps me as a writer by keeping me at the center and helps me build my content and optimize it, and does not start doing everything itself because content writing without a fair share of 'human in the loop' is not going to go far either with SEO or GEO.

This tool promised me exactly that, and that was actually the hook point for me. However, once I explored more, I realized it was not only fulfilling my core need, but was a complete suite, built in a way that is really impressive and effective.

I decided to take up Tier 2. And immediately faced a hiccup in terms of activating my account. The account got activated without asking my email, so I just went ahead and signed up anyway, and luckily was granted the access. This is just one area I have found that they need improvement in. Activation cannot be a scare for us.

But after that, it has been a smooth and amazing ride since then. The onboarding is really well‑made, and once I entered the platform, I was simply wowed. The way everything has been arranged makes it look like a seasoned platform, an experience that I have not had with many platforms here. Everything is so neatly arranged in the UI/UX, which seems like it comes from someone who has been in the field for years, or someone who has made this product with extreme love, care, and experience. I think its both :)

Coming to the features, here are my experiences with the main features that I experimented with :
1. Keyword research can be done by inputting keywords as well as URL pasting. The list is collected from various sources like Quora, Reddit, Perplexity, Google, AI Overviews, ChatGPT, Trustpilot, Google Search Central, etc. and classified on various parameters like intent, volume, and type (such as short tail, long tail, question, semantic, etc.) → There are a bunch of things that you can do with this after the research, including adding them to the workspace knowledge, sending them to your content brief, clustering, and other such things.
↳ But research is not just limited to keywords. It extends to AI prompts, Reddit discussions, benchmarking competitors, spotting market trends, etc.

2. It has an amazing content analysis stack ranging from auditing a website to detecting AI‑written text and content freshness, prompt coverage, and E‑E‑A‑T signals. → all really well made.

3. The most outstanding feature I found in the platform was its content‑creation studio. It has many awesome features: you can write from scratch, import and optimize existing text, outrank a competitor’s page, use a zero‑click citation optimizer, merge sources into one article, repurpose videos into articles, create comparison pages, build listicles, write how‑to guides, and many other things to build complete topical authority.

Seriously, the space here is not enough to write about all the awesome features of this app. One has to try it to really see its capabilities and how various use cases are mostly satisfied by this platform. I really wish this platform to succeed, and I don't see any reason why it should not.