Greetings, Sumo-lings!

This is Lyudmil, the co-founder of GudiedTrack – the platform for building complex interactive tools without programming experience.

Our mothership, Spark Wave, has been using GuidedTrack to create socially beneficial technology for years.

We're now excited to show GuidedTrack to the rest of the world, especially the AppSumo community. We can't wait to see what you'll build with it.

What's special about GuidedTrack?

GuidedTrack is powered by our own simple programming language, custom built for people who haven't programmed and/or have better things to do than get into programming.

GuidedTrack tries to strike a balance between traditional no-code app and survey builders, which rely on clicking-and-dragging to create things, and general programming languages, which are built for computation, rather than with an eye towards achieving practical goals.

Why did we build it?

At our mother company, Spark Wave, we do research and create technology to solve important, and often underserved, problems.

More than 10 years ago we had many ideas for tools we wanted to build, but we didn't want to have to build and pay for separate dev teams.

GuidedTrack was our solution to empower our domain experts (researchers, psychologists, mathematicians, and others) to build digital products themselves.

Bringing the joy back into programming

There are so many great no-code tools, people might find our choice of relying on a programming language odd. Why bother, right?

We think a programming language is the right tool for configuring the computer to do useful jobs. Drag-and-drop builders work well in some contexts, but they have unacceptable limitations in others.

If you had a survey of thousands of questions with skip logic in it, would you really want to reorder these questions by clicking and dragging?

If the prototype for your app can be assembled fully from pre-built components, how likely is it it's delivering unique value to the world?

The reason people avoid programming is it has a reputation for being hard.

But that's mostly due to accidental complexity.

Why is it you're required to learn 3 different programming languages to get a simple web page up? That's a ridiculously high barrier for entry, so it's no wonder most give up before they even start.

We think programming is actually fun if you take the BS out of it – no wrangling of complex syntax, no database configuration, no struggling with hosting and deployments.

]We can't wait to see what you'll come up with when creating digital tools is no more complex than editing a Google Doc.

Where is your customer data stored?

- AWS EC2 in the US - IBM Cloudant servers is Virginia, USA, and a failover-ready backup in Amsterdam

What is your current monthly recurring revenue (MRR)?

1300

How many customers do you have today?

27

What’s the origin of the idea for your product?

At our mother company, Spark Wave, we do research and create technology to solve important, and often underserved, problems. More than 10 years ago we had many ideas for tools we wanted to build, but we didn't want to have to build and pay for separate dev teams. GuidedTrack was our solution to empower our domain experts (researchers, psychologists, mathematicians, and others) to build digital products themselves.

What problem is your product solving and how?

GuidedTrack allows you to build custom apps, complex surveys, research studies, educational tools and more. It's broadly applicable to the problem of creating digital products because tools are built in a custom programming language aimed at beginners. Using GuidedTrack, you get the power and flexibility of a general-purpose programming language, but without any of the complexities that make programming intractable for most people.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

We want to see what entrepreneurs are interested in building with a general-purpose tool like GuidedTrack.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Hopefully observing Sumo-lings build things would allow us to see the biggest gaps we currently have as a product entrepreneurs use to build their business. It would be great, based on that understanding, to create a product roadmap and get some ideas for marketing campaigns to get more such customers.