Gumroad is a marketplace that offers creators a platform to sell their digital products and services, such as books, memberships, courses, and other digital services.

Gumroad empowers all types of digital creators and talented people—whether musicians, coders, designers, authors, or painters—with the necessary tools they need to take their work to the next stage.

Its default and main functionalities make it easy for anyone to create an account, add their product, start selling, and get paid.

The custom CSS and the flexible page editor allow you to create and customize your Gumroad storefront. For instance, you can personalize the storefront by adding unique colors, CTA buttons, copy, product photos and videos, and more to brand your store.

The payment system supports several currencies, allowing creators to seamlessly market and sell to a global audience. You can create and integrate discount offer codes. Also, you can customize the payment screen, and the receipts for each product.

If you already have a website, you can quickly whip up a store and embed it on your website. Gumroad also allows you to integrate its payment platform and a “follow” button visitors can click to follow you on Gumroad.

Besides one-time purchases, you can also sell subscriptions and rentals. Gumroad is equipped with a digital right management (DRM) technology that allows you to control and manage access to your material on the platform. It uses a product key technology to generate a unique license key for each purchase. This protects your service from unauthorized sharing and blocks unlicensed users.

Gumroad also offers email marketing features to allow sellers to build an audience around their product and generate sales at the same time. The Email Workflows feature allows you to set up and automate follow-up emails.

For instance, when someone follows you on the platform or buys from you, you can trigger an email to kick off a conversation or stay engaged with them. You can even integrate an existing email list if you have one. You can also create email sequences to be triggered on a specific time period—like a drip campaign.

With Gumroad’s features, you can promote your digital products, provide updates, get feedback, connect with your customers, and run content marketing initiatives. This empowers you to act as a fully-fledged business—not just a random product seller.

Key features

Sell everything from digital subscriptions to one-time purchases
Easily embed your store on your website
Sell multiple versions of the same product
Accept payments from a global audience
Easily offer discounts
Protect your work
Generate license keys
Build an audience and generate sales
Easily import your existing email list

Gumroad Questions

Share Gumroad