Nice colour coded layout. Simple to use for multiple campaigns/single campaigns. The discover feature is excellent and the ability to use rss feeds for particular type of content. However an introduction of a more European set of providers would be beneficial as it is very american based at the moment. AI feature is really good although not always perfect it is, however, a great start. Some fine tuning of the speed would be a definite plus as it does lag sometimes. Overall it is a really useful marketing tool with a few unique touches. Once the quirks are ironed out it'll be a really excellent marketing tool. The downside at the moment is the lack of an android app for Instagram so I'm hopeful that will come on stream shortly (Q1-2020). Customer service we're very responsive and helpful which is always a bonus. Worth checking out!