A: Great question. Our job is to help your customers find the help content they need. Sometimes, that content exists in a knowledge base, sometimes it doesnt. It might sit in a feature request, roadmap item, blog post or youtube video. Existing knowledge base tools generally wont serve content from those other places. HelpShelf takes a holistic look across all the possible places your content lives and then makes that available to your users to discover, search and consume.

Additionally, because we have all of that data available in one place, we can then start tracking what content is the most popular on specific pages in your site - that information is then used to dynamically make that popular content available to your users the next time they visit.