Whole text entroducing the software is generic. Can you explain, in laymans terms, some of the benefits for the user?

Simple, day to day things we might find incredibly useful, something like

- female visitors exit the website much faster than male
- visitors who enter the website on page X convert 3x better than those who enter on archive pages
- people who dont convert follow this path
- Users in the healthcare industry are less likely to book compared to those in the tech industry.
- Users who visit the 'About Us' page are 2x more likely to book compared to those who don't.

Things like that. The entire copy both on AS and your webpage is generic, and I honestly don't know what the software is REALLY for.