This platform is still young but already viable. It provides micro-granular segmentation ability for hyper targeted marketing. They're working on creating more marketing automation tools that will look even slicker, and complex / conditional drip sequences like in ActiveCampaign are on the roadmap but what's already there is value packed especially for the pricing and limits per stack. I'd love to see native WooCommerce integration, which is also in the works, but this is a killer tool overall.