If you are into ads and want some input from experts. Go test drive Heybooster.

Really strange that this tool has so few reviews. Just connect your ads accounts and it provides you really usefull insights. I've used Adzooma and Plai and their insights are very general. The Heybooster insights got me really thinking about changing setup/ads.

Don't compare it to Adriel. Adriel is more for drilling down data and analysing it yourself. Heybooster does the analysing for you and provides you with a list of insights. Just click on it and you can see the details. Fore example "Queries that have high CPC and no conversion" provides you with a table but also some explanation what to do on how to interpret the results.

Don't compare it to SpeedPPC. That's an Ads tool too, but is more for setting up ads and doing keyword research. Very good btw.

Okay, there are some things to improve. The user interface is a bit confusing. If you get a list with insights, each insight has a button (+ Status) behind. So I assumed clicking on it would provide some details. I was a bit dissappointed at first that no details were offered. But later I discoverd that I should click on the text before the button.
And it would be nice to have more filtered notifications based on exceptions. So not every week or day, but only if a condition is met. For example I want a notifiction if an important keyword is getting in or out of the top 4. Or I want an email if my Ads conversion is below a certain number etc.

So how good is Heybooster?
I'm not a Ads specialist, but I did a couple of campaigns. I followed the Rudansky ads course and now a bit of SEO. I think I can setup some decent campaigns but it is allways good to have a third party check. The insights of Plai and Adzooma weren't very interesting for me. Heybooster does provides some valuable insights for me. So it's a keeper for me.

Hint: I read that some people had problems connecting their ads. I had that too with Plai. In my case it was because I had manager accounts in a manager account. After changing that I could easily connect my Ads accounts.