The UX here is really, really good. Almost too good, to be honest. I think for myself, the little hiccups and friction points that other password managers give me (Bitwarden, LastPass, 1Password, etc.) actually make me feel the security aspect of their services, even though that sounds counterintuitive. It's difficult to explain.

With heylogin, I don't feel any of this friction. At all.

I don't like the team's lack of communication and lack of follow through. There's a compliance whitepaper, cool. I want the security whitepaper though, and they said back in April they were working on it, then radio silence. If they have published it, I can't find it on their website. The /security page doesn't equate to a whitepaper on the subject at all.

There are some features missing when compared to other password managers, but to be honest, I don't care about the lack of features, and neither do the clients that I'd push toward heylogin as it's perfect for them from a UX perspective. What I care about is the proof of security certifications besides ISO-27001, which the team said they're working toward, but does a terrible job of communicating the progress of such things to their customer base.

A lot of promises of features for months haven't had any progress. I get that the team and product is new, but you can solve this with a blog on your website which will get you 80% of the way there. Publish small articles about security and how heylogin goes above and beyond. This alone would be better than the radio silence while you "work toward" industry standard security certifications.

At the end of the day the core of my complaints come from lack of trust. The one thing you need to care about as a password management company is the thing you aren't focused on, that I can see anyways. Transparent communication builds a strong foundation for trust to grow from.

Best of luck.