HockeyStack takes the approach of cookie-less tracking giving "actionable insights" rather than heat-maps which are a "nice to have". End result is that HS does a better job in helping to improve conversion rates as you get data you understand.

EASE OF USE : 🌮🌮🌮🌮🌮 +🌮
The UI is sleek and easy to navigate. Interface is very intuitive and even beginners with little or no experience can take up on conversion rates optimization. The CSS Selector option is a nifty feature. Move over GA!!

PRICE : 🌮🌮🌮🌮🌮
Price is very reasonable for unlimited domains and Unlimited Page-views. Full Stack is the way to go!

FEATURES : 🌮🌮🌮🌮🌮
🏒 Light-weight and cookie-less. (no website slowdowns)
🏒 Track everything. (visitor, action, demographics, device, ...)
🏒 User journey and funnels.
🏒 Easy integrations with WP, Shopify, Swipe Pages, etc.
🏒 Goals based on specific parameters.
🏒 Access control for team members.
🏒 Ability to stop tracking a particular user.
🏒 Detailed PDF Reports.
🏒 Analytics dashboard sharing through link.
🏒 Roadmap that is too good to be true!!! (AMP)

SUPPORT : 🌮🌮🌮🌮🌮
Live chat option is available on their website. Knowledge base is detailed and helpful. Email support is fast as well. Founder is very active in the community.

HockeyStack has a huge potential, and easily worth 5 tacos and then some. One of the best deals of 2021.