I was not really motivated in buying "another" Analytics-Software for "more and better insights". Isn´t this what everybody promises?

However, I wanted to give it a try and after about one hour playing around I love it. It´s not so much about the statistics itself ... I think there is a limited amount of data that can be tracked and every software tracks it: Bounces, Entry-Pages, Goals, Funnels ... nothing new about that.

But: I NEVER found it so easy to set it up. The software instantly tracks everything and offers me "possible goals" on the dashboard based on the users on my page. I only have to look on the dashboard, I see the path of the users and I can click "Define goal" to make a goal of exactly that page. No more "Separators" or "URLs" that I have to define manually.

Next step: Funnels! Even here, I can define a CSS-Selector or anything else, but I also have a dropdown where I can just choose the step of the funnel, based on the real user visits. And again: The result is nothing new, but the way to define this is unbelievable easy.

Please get me right: I have millions (!) of Funnel-Analysis-Tools. But I NEVER used them because I was always stuck somewhere on the way of creating the funnel. No I don´t have to "define" the funnel, it feels like I only have to confirm what HockeyStack offers me (and sometimes I have to choose a step in the dropdown).

While I consider Truconversions as the greatest Funnel-Builder, very complex and extremly good, it also requires a lot of work to get it working. It seems to me like HockeyStack is the opposide: Just easy to implement and gives all neccecary data.

And ... unlimited domains and with 4 codes unlimited pageviews. This is very generous. This is the right thing to just install it on every (Wordpress-) Shop I have, set and forget, and from time to time look into it and see what I need. Great!