In a fiercely competitive sales environment, the creators of this playbook recognized that small business owners and marketing teams needed a clear, step-by-step framework to tackle the year’s most challenging promotional period. Drawing on years of experience, this guide reveals proven tactics for attracting new leads and driving record-breaking Black Friday revenue.

Through a series of real-world case studies and candid reflections on both triumphs and missteps, it breaks down the end-to-end process—from early strategy meetings and campaign planning to customer acquisition and offer execution. Each section emphasizes actionable steps over theory, ensuring teams can apply insights immediately.

By combining structured checklists, illustrative examples, and insider tips for maintaining focus under pressure, this 36-page ebook equips readers with everything they need to prepare, launch, and optimize a successful Black Friday campaign year after year.