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Digital download of How AppSumo Does Black Friday: Our Secret to a Multi-Million Dollar Black Friday ebook

Yours forever if you download and save within 60 days of purchase

<h4>How AppSumo Does Black Friday is a playbook that reveals our strategy and tactics for having a successful launch on the year's most competitive sales period.</h4>


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="hadbf-1"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-1.jpeg?optimizer=gif"
 alt="Table of contents"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-1.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-1.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-1.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
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 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 How AppSumo Does Black Friday dives into the marketing tactics we’ve employed to attract tens of thousands of new leads. 

We’ll show you how we consistently beat our previous year’s sales numbers with each new Black Friday promotion.

From there, we’ll give you the exact marketing tactics we use to find customers and leads every year.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="hadbf-2"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-2.jpeg?optimizer=gif"
 alt="Customer acquisition page sample"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-2.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-2.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-2.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 A successful Black Friday launch requires more than just good tactics. Your team needs a strategy to stay focused and ensure you get the most out of every sale. 

So how do you prepare for such a large campaign?

In this playbook, you’ll discover how AppSumo plans for Black Friday and how early we kickstart our Black Friday strategy meetings. 

This guide gives you frameworks to plan, prepare for, and then launch your campaign effectively.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="hadbf-3"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-3.jpeg?optimizer=gif"
 alt="Campaign planning page sample"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-3.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-3.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-3.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 Want to read behind-the-scenes stories from AppSumo’s many Black Friday campaigns?

The playbook features multiple real Black Friday examples from our team. 

What worked? What do we wish we’d done better? Why did Nick have to manually send out gift cards months after Black Friday?

How AppSumo Does Black Friday includes stories of success and well, a few facepalms. You’ll learn how to make the right moves based on our wins and failures.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="hadbf-4"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-4.jpeg?optimizer=gif"
 alt="Tesla giveaway anecdote page sample"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-4.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-4.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-4.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 Black Friday is a marketing season most small business owners can’t afford to miss. It’s the sales event to end all sales events. (Sorry, National Froyo Day. You were up there.)

This year, learn how to get the most out of your Black Friday promotion, based on AppSumo’s years of experience honing its own Black Friday strategy.

Ready to have your best campaign yet?

Download How AppSumo Does Black Friday: Our Secret to a Multi-Million Dollar Black Friday.

Marketing

Ecommerce

Sales

Discover the strategies used by AppSumo to create successful major campaigns like Black Friday

<h4>How AppSumo Does Black Friday is a playbook that reveals our strategy and tactics for having a successful launch on the year's most competitive sales period.</h4>


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-1.jpeg?optimizer=gif"
 alt="Table of contents"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-1.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-1.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-1.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 How AppSumo Does Black Friday dives into the marketing tactics we’ve employed to attract tens of thousands of new leads. 

We’ll show you how we consistently beat our previous year’s sales numbers with each new Black Friday promotion.

From there, we’ll give you the exact marketing tactics we use to find customers and leads every year.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-2.jpeg?optimizer=gif"
 alt="Customer acquisition page sample"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-2.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-2.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-2.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 A successful Black Friday launch requires more than just good tactics. Your team needs a strategy to stay focused and ensure you get the most out of every sale. 

So how do you prepare for such a large campaign?

In this playbook, you’ll discover how AppSumo plans for Black Friday and how early we kickstart our Black Friday strategy meetings. 

This guide gives you frameworks to plan, prepare for, and then launch your campaign effectively.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-3.jpeg?optimizer=gif"
 alt="Campaign planning page sample"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-3.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-3.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-3.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 Want to read behind-the-scenes stories from AppSumo’s many Black Friday campaigns?

The playbook features multiple real Black Friday examples from our team. 

What worked? What do we wish we’d done better? Why did Nick have to manually send out gift cards months after Black Friday?

How AppSumo Does Black Friday includes stories of success and well, a few facepalms. You’ll learn how to make the right moves based on our wins and failures.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-4.jpeg?optimizer=gif"
 alt="Tesla giveaway anecdote page sample"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-4.jpeg?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-4.jpeg?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/hadbf-4.jpeg?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 Black Friday is a marketing season most small business owners can’t afford to miss. It’s the sales event to end all sales events. (Sorry, National Froyo Day. You were up there.)

This year, learn how to get the most out of your Black Friday promotion, based on AppSumo’s years of experience honing its own Black Friday strategy.

Ready to have your best campaign yet?

Download How AppSumo Does Black Friday: Our Secret to a Multi-Million Dollar Black Friday.

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