A remarkable upgrade from Google Analytics, this tool not only surpasses it but also offers a suite of advanced features. One of its standout capabilities is the ability to construct intricate funnels, providing a nuanced understanding of conversion rates at every step. What sets it apart is the flexibility to tailor these funnels by defining specific events, such as clicks and page elements, allowing for a highly customized analysis.

The tool goes beyond the basics by offering comprehensive insights into the channels from which conversions originate. What makes this feature exceptional is the availability of different attribution models, giving you a nuanced perspective on the effectiveness of each channel.

Navigating through these powerful features is remarkably intuitive, ensuring that users can effortlessly select and customize their analytics. Moreover, the tool doesn't stop at conventional data points; it takes analysis to the next level by providing screen recordings and heat maps. This level of granularity empowers users with a visual representation of user interactions, facilitating a more profound understanding of user behavior.