Hubspot CRM is a customer relationship management platform you can use to interact with customers and use the data to supercharge your sales and marketing.

Hubspot CRM offers live chat and a ticketing system to communicate with customers. Messages from customers appear inside a universal inbox that your entire team can view. Any support team member can view, reply, and assign messages through any channel.

While communicating with customers, your team can view historical interactions, contact details, and open tickets. They can use this information to provide the best responses. You can also create templates and canned responses for common questions from customers.

The CRM also provides data on ticket volumes and wait times. You can use this data to improve your customer service experience and workflow.

Along with the customer support features, you will find sales features to increase conversions. You can not only organize and view your sales pipeline but also combine the data you gain from customer support to personalize your sales messages.

Hubspot’s CRM also has some marketing features, such as the form builder and landing page builder, to help you generate more leads. There’s even an ad management tool to generate traffic.

To nurture the leads you generate, you can use the built-in email marketing software to send autoresponders and broadcasts. You can use templates and the drag-and-drop email editor to create professional-looking emails quickly.

The CRM offers analytics for emails, forms, and landing pages. All the data accumulates on an easy-to-navigate reporting dashboard. You can use the data to improve not just your marketing, but also your sales and customer service strategies.

Key features

Ticketing system and live chat to offer customer support
Communicate as a team with the universal inbox
Create canned responses and templates
Manage sales team
Generate leads with forms and landing pages
Generate traffic with the ad management tool
Send autoresponders and boradcasts

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