I played with this for a week before buying it to see whether it would be useful. It took a little while to get used to the flow, but it made sense after using it from beginning to end. This is not only a great way to gather feedback from a team or customers, but for me it provides an organized and structured place for my 100+ ideas a day to call home until I can get to them! Good-bye to sticky notes all around the outside of my computer and on the walls in my office. Good-bye to being afraid I will forget that thing I want to do as soon as I can flesh out the idea! I am so excited by all of the possibilities. I even have an idea for creating an interactive community arts project using this platform. The analytics are a bonus to see who participates and where they are. Can't wait to get started!