I am soooo happy because this is what I searched for all the time at AppSumo! It's really hard to believe how good this tool is!!!!
I tried several project management tools here that sounded promising: FlowyTeams (which is still awesome and has a different feature set), Beesbusy, Stackby (returned), Anywhere (returned), and Jumppl (returned). There were many others I didn't even consider due to their feature set.
However - none of these project management tools satisfied my needs in regards to organizing my GTM strategy when launching new products/events. Ignition is built exactly for this use case. It didn't call for my attention at first, but after I read some of the reviews I wanted to try it myself. So, here I am 100% agreeing to any of the 5-taco-voters before me.

By the way, this product is amazing for teams, but it can be used for single-person businesses also. In addition to making collaboration easy, it gives a really good structure - like a launch template - you can follow.

What wasn't clear to me before I bought it was what Admins, Editors, and Viewers are allowed to do with this plan. The difference between Admins and Editors is that the latter can basically edit everything the Admins created, while Admins can create new launches. Viewers (unlimited in this plan) can still add tasks, comments, release notes, and copy. Which is all I want contributors outside of my inner circle to be able to do.

I recommend this especially for:
- event managers (I haven't seen a better event launch tool)
- shop owners (introducing a new product gets much easier)
- course creators
- anybody launching anything haha

To sum it up, I will continue using FlowyTeam for the overall management of my company (Ignition doesn't replace that and is not intended to replace it) - and I will use Ignition as the product launch tool my product team will mainly work with. Thanks a lot for bringing this deal to AppSumo!! <3