Impulze.ai is a different and unique tool. Finally starting to see some tools that add value in less than 1 hour. I must admit I did not know what to expect when I picked up this tool. Honestly, it exceeded my expectations. This tool gives you the best of both worlds. You can gather 3rd party information in short order and then if you want to work closely with an influencer you can authorize the tool to get 1st party information from them in one simple click. This is major because you have actual information that you can share with your clients about an influencer. Actual 1st party data from an influencer's profile is 1000% Fire!

I did a quick overview of the tool that showed the real power in this short video https://youtu.be/cIac5k0dBf8

What I like most about this tool is how you can use this tool in a couple of different ways. You can actually use it as a competitor tool, a Spy Tool, an Agency Tool, and a prospecting tool. The real value is at the Tier 3. If you can not do at least tier 3 then this tool will lose some of it's luster.

Pros +
+ Deal Structure (allows the founder to survive and adds value to LTD)
+ Has multiple uses. Having Access to 250M (Tier 3 and above) influencers in a database is worth the price alone.

Cons -
- Don't really understand the percentages and does a poor job of explaining if you should go after a channel, IG influencer or not. (Learning Curve and time will get you there on the comps but should have some help from the tool. Mouse overs or tool tips would be nice to help figure out numbers)
- Campaign is just a little clunky and can be more cleaner on the UI but not so much that it takes away from the simple interface.