I actually worked in sales for influencer marketing software, and this tool has some good potential, but it also needs work when it comes to ease of use.

The layout is fantastic. Easy to understand the layout and you can see everything you need to nice and clearly. A lot of IM tools are too feature loaded up front on the dashboard and really have a steep learning curve. Impulze makes it easy to understand from the start.

What’s it’s lacking currently, and I imagine it’s coming so get in while the price is good, are some simple user interface connections that would make it smoother to operate and provide needed information at the ready.

As I’ve used the tool, the search has been really great. Being able to see all the influencers is quality. I do wish there was a Twitch option in search, but that’s my specific industry need, so I understand why it’s not initially there.

When adding influencers to your groups or campaigns, it only adds the direct platform you searched for or added them from using the chrome extension. When I add an influencer, I’d like to be able to see all their accounts listed on their details page. Also, when searching based on “has contact information”, it doesn’t import that information into a campaign, and I think that would be a nice touch. Some of those features that make the process a bit smoother would be great. I know that I probably have a bit more understanding than most, and maybe I’m a bit picky 😆.

All in all, it really has solid potential, and I’m excited to see where it goes from here!