Hey Creo,

Thank you for leaving us feedback! Good or bad, every feedback from Sumo-lings means a lot to us as it helps us understand and improve our product as we move forward.

I totally understand your point and would love for you to hold on a bit as we are rolling out the next update in the coming days which will be bringing in more functionality and UI improvements based on the feedback we have got so far. Though we plan to stick being simple as our main target audience is people who are looking for analytics that can help them give an overview about their visitors and not something that is way too hard or needs a webmaster to understand. Our motive behind building this tool is that we want to keep it simple, straight for even the first time users. Of course, that doesn't mean it will be suitable for all and hence in those situations we recommend another sophisticated tool.

We are also going to be rolling out a simple GDPR compliance tool along with the next update which will help you with everything related to GDPR and make it easier to draft a basic policy without lawyers. This is already on our roadmap (https://roadmap.insignal.co/)

I really appreciate the feedback and cannot wait to show you the new stuff soon :)

Thanks