Q: Hi For those new to cold emails, what does "warm-up" a list mean?
why is it important?
with unlimited messages is the same message sent over and over to the recipient?
Nils_Instantly
May 15, 2024A: Hello Paul! Great questions!
Question 1) Does it mean that for warming emails on Instantly, I just click the button and the platform will automatically do its thing? Even without actually sending real emails to my contacts?
Answer 1) That is correct! Just click the flame icon for each email account that you want to warmup and Instantly.ai will take care of the rest :)
Question 2) The actual sending to my contacts will begin on the "Campaign" tab? Is this optional? Can we still warm our emails even without creating a campaign?
Answer 2)
Yes, you can warm your emails even without creating or adding them to a campaign :)
Question 3) What is Custom Domain Tracking? Is this required? What are its benefits?
Answer 3) Custom Domain Tracking helps with improving the accuracy of the campaign metrics such as open rate. But it is optional and all your campaigns will work fine without it, too.
Question 4) Once an email account has been warmed-up, should we remove it from Instantly? Or should we just continue warming - perpetually?
Answer 4) We recommend warming up email accounts perpetually :)
Raul_InstantlyFor those new to cold emails, what does "warm-up" a list mean?
why is it important?
with unlimited messages is the same message sent over and over to the recipient?
- The warmup functionality mimics human conversations between email accounts.
Think of it as you emailing back and forth with your friends - on autopilot. But in this case, your ‘friends’ are other Instantly.ai users that have also enabled the warmup feature. You can be sure that all of them will open your email and a high percentage will write you back with a ‘thoughtful’ and positive sentiment.
The emails written by the Instantly AI algorithm signal to Google, Outlook, and others ESP’s that your email account and sending domain is relevant and legitimate.
This increases the likelihood that the messages that are sent to the cold leads in your outreach campaigns will also actually land in their inbox and subsequently be opened and replied to.
The bottom line is that the warmup will improve the deliverability of your cold email accounts by mimicking human conversations in the Instantly.ai user pool. On top of the deliverability benefits, your outreach email accounts will also stay alive for longer and the likelihood of you ‘burning’ through an account is significantly lower.
PaulVPHello Raul!
I'm new to warm / cold emails:
1.) Does it mean that for warming emails on Instantly, I just click the button and the platform will automatically do its thing? Even without actually sending real emails to my contacts?
2.) The actual sending to my contacts will begin on the "Campaign" tab? Is this optional? Can we still warm our emails even without creating a campaign?
3.) What is Custom Domain Tracking? Is this required? What are its benefits?
4.) Once an email account has been warmed-up, should we remove it from Instantly? Or should we just continue warming - perpetually?
Thank you!