I think this is my first AppSumo product review and it's for Instantly. And as I'm writing this, I have 5 active email campaigns running right now. I've sent over 1000 emails from 2 different email accounts in the last 30 days to grow my business. I've NEVER been able to do that before.

I don't know if it's just me or what, but trying to create and send email sequences in other programs has been so difficult. So difficult I just stopped using them. Maybe I haven't been willing to spend the big bucks to get more intuitive products, but Instantly has turned my email marketing frown upside down! I've been using Instantly for a few months now, and this is by far the easiest email sequence sender I have ever used.
Period. Full Stop.

Instantly isn't an auto-responder, but you can easily create email sequences, add emails by uploading a .csv or manually, write your email content within Instantly, or copy-paste from elsewhere, set up your delivery schedule, what emails you want to send from (mine are from Gsuite on my domains), hit save and publish. It really is a breeze.

I love the copy campaign feature. If I'm marketing to a specific niche, I can simply copy the campaign, rename it, add new emails, make any changes to the copy I want and save and publish. I can literally create a new campaign in 3 mins or less.

Features to love:

- Clean, uncluttered interface that's easy to navigate
- Built-in email warm-up feature
- Write email content inside of Instantly or copy-paste from elsewhere
- Duplicate email warning
- Campaign Copy feature
- Email from multiple accounts
- Create unlimited sequences
- Easy to see and understand analytics

There are lots of field variables [city], [first name], etc, to personalize each email. Plus it has an email warm-up feature that helps to protect your email account. It tells you if you've already used the email in another campaign and removes it from the new campaign.

Instantly is a truly great email marketing product for me. It might be too simple for advanced email marketers who need more features, but for beginners, it's perfect!